Dove explanation
Certain scaffold's can help to explain how Photoshop and other photographic techniques can be used to distort an image. Referring to the Dove advertisement, photographers, make-up artists and hair stylists can manipulate an image by it's surroundings. For example, in the Dove add the photo was taken in a studio, there was to two studio lights used, and photoshop was used after the make-up and hair were finished.

After the hair and make-up was done someone used photoshop to change the out look of this picture. Firstly photoshop was used to enlarge the lips, then lengthened the neck of the model. Make the shoulders look smaller, so you could see more of the hair in the photograph. The eyes became bigger, and then lastly the photo was put up on a billboard for the world to see.

As you can see here that photoshop is used to manipulate or in hanse an image, help the outcome to be better and actually lie to the public that do see the picture because it is not a real person because they have been photoshopped on a computer, just to sell a particular product.